OK, so I am going to start from the very beginning here. You may know this stuff already, or you may not, either way I reckon its a good way to start.
SEO – Search Engine Optimization.
The goal of SEO is to develop your site so that it appears as high as possible in the search engine rankings as possible. In other words, if you search google for a keyword, you want your site to appear at the number 1 top spot, or as close to top spot as possible. The steps you take to achieve this all fall under the umbrella term of SEO.
Which Search Engine is the best to “optimise” for?
Many people will say that you should be optimising for all Search Engines. This is true, however, Google currently has the top spot for Search Engines and is the defacto standard for optimising. The reason I say this is because, Google has quite high standards for sites if they want to be ranked highly. Taking the necessary steps to get a high Google ranking will also have the knock on afffect of improving your rank in other search engines too.
For example, if your site has high quality content that directly relates to what a user searches for, Google will rank it higher than someone who is filling their site with spam/keywords in order to force their way into the search results. As a knock on affect, Yahoo or whoever will also pick up your content and favour it highly, giving it a decent rank.
So in summary, make a good website, and the rest will fall into place. There are, however, further steps that need to be taken to compete against the thousands of others out there, which I will cover later.
But for now, I hope you found this post helpful, and feel free to leave a comment.
Regards.
